Winter & Taylor Motor Group

About our dealership

The Morphy family name has been synonymous with Winter & Taylor through much of its history, ever since Shelley Morphy was managing director from 1948 to 1952. However, it wasn’t until 1981 when his sons, Ron and Brom Morphy took control of the dealership that a new era began. It was during the next two decades that they would make Winter and Taylor one of Geelong's and regional Victoria's most successful general motors dealerships. Their formula for success was a simple combination of quality products, experienced staff and outstanding customer service – values that still ring true today.  The third generation of the Morphy family continues steering Winter & Taylor with James Morphy assuming control in 2001. The dealership has continued to grow with a staff of around 100 employees offering a broad range of products and services to their customers.